List of 100+ objective type question and answers on marketing management for general insurance corporation AAO exam! This will also help you to learn about the objective type questions on marketing that might be asked in SBI, IBPS, BANK PO, SBI associates clerk and other competitive exams.
1. Niche marketing can be done for:
(1) Readymade garments
(2) Ballpoint pens
(3) Diamond jewellery
(4) Golf clubs
Ans. (3)
2. Word of mouth-marketing is:
(1) Triggered by the company
(2) Unpaid advertising
(3) Used by the company to influence behaviour
(4) None of these
Ans. (2)
3. CRM is a short form of:
(1) Customer Relationship Management
(2) Company Resource Marketing
(3) Consumer Reaching Marketing
(4) Customer Relationship Marketing
Ans. (1)
4. Five stage model of the consumer buying process does not include:
(1) Problem recognition
(2) Post-purchase behaviour
(3) Evaluation of alternatives
(4) Product perception
Ans. (4)
5. Segmentation of consumer markets is based on:
(1) Consumer characteristics
(2) Consumer responses
(3) Consumer challenges
(4) Both (1) and (2)
Ans. (4)
6. The stages of the product life cycle in chronological order is:
(1) Introduction, growth, maturity, decline
(2) Introduction, growth, maturity, stagnation, decline
(3) Introduction, maturity, decline
(4) Introduction, maturity, stagnation, decline
Ans. (2)
7. The key to competitive advantage is __________ differentiation
(1) Position
(2) Product
(3) Conformance
(4) Customer consulting
Ans. (2)
8. ___________consists of a few companies producing essentially the same commodity.
(1) Monopolistic competition
(2) Pure competition
(3) Oligopoly
(4) Pure monopoly
Ans. (3)
9. Which of the following is not a “market follower” strategy?
(1) Counterfeiter
(2) Adapter
(3) Initiator
(4) Cloner
Ans. (3)
10. _________is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else
(1) Email marketing
(2) Cyber squatting
(3) Web scrapping
(4) Web spidering
Ans. (2)
11. The following is the biggest limitation of advertising:
(1) It forces consumer to buy the things he does not need.
(2) It sells gloss and dreams to prospective buyers
(3) It tells consumers about the arrival of new products in market
(4) All of the above
Ans. (1)
12. The client of an advertising agency is called:
(1) Customer
(2) Major
(3) Corporate
(4) Account
Ans. (1)
13. Under barter scheme
(1) Firms can offer products and services to advertising firms if the latter offer cheap advertising services.
(2) Firms buy products from market and supply products to the same market.
(3) Cost discontinuing is the key issue
(4) None of these
Ans. (2)
14. If objective is_____ then prices must be set very competitively to appeal to the largest possible number of potential consumers.
(1) Market penetration
(2) Niche marketing
(3) Product enhancement
(4) None of these
Ans. (1)
15. Include medical specialist and legal advisors.
(1) Specialty services
(2) Specialty products
(3) Primary services
(4) Secondary services
Ans. (4)
16. The______ represents our expectations of the general need for the item during the lead time.
(1) Reorder point
(2) Safety stock quantity
(3) Reordering policy
(4) Reordering cycle
Ans. (1)
17. __________ is the principle of organization of a religion around several political, social or financial centers.
(1) Ethnocentrism
(2) Polycentrism
(3) Marketing expansion
(4) Global marketing
Ans. (2)
18. Material culture is divided into two parts:
(1) Language, Aesthetics
(2) Technology, Economics
(3) Education, Religion
(4) Attitudes, Values
Ans. (2)
19. Identifying the group name, whose mission statement is: “To become a major player in the global chemical business and simultaneously growth in other growth industries like infrastructure”
(1) Reliance
(2) Tata
(3) Bharti enterprisers
(4) Kotak Mahindra
Ans. (1)
20. __________ is the latest-buzzword in corporate boardrooms.
(1) Service quality
(2) Service sector
(3) Service Industry
(4) All of the above
Ans. (1)
21. Relatively large, low-cost, low-margin high- volume, self-service operations etc.
(1) Super market
(2) Discount store
(4) Convenience store
Ans. (1)
22. Distribution mix refers to:
(1) Selection of different distribution channels like Distribution – Wholesaler – Retailers – Consumers etc.
(2) Selection of sales promotion techniques, Advertising, Sales – Promotion, Personal selling etc.
(3) Selection of pre-sales during sales after sales service
(4) All of the above
Ans. (1)
23. Products under the brand name “Enfield” are:
(1) Motor cycles
(2) Television
(3) Gensets
(4) All of the above
Ans. (1)
24. N = S/P (1 + T) indicates the:
(1) Work load method
(2) Sales potential method
(3) Incremental method
(4) Sales budget
Ans. (2)
25. “Dividend Yield” is the ratio between
(1) Dividend per share
(2) Total debt, total equity
(3) Market price per share, earning per share
(4) None of these
Ans. (1)
26. A bank experts falls in price of a security if it sells it in the market. What is the risk that the bank is facing?
(1) Market risk
(2) Operational risk
(3) Asset liquidation risk
(4) Market liquidity risk
Ans. (4)
27. When a company acquires a supplier through an acquisition strategy, this is referred to as
(1) Vertical marketing system
(2) Forward integration
(3) Horizontal integration
(4) Backward integration
Ans. (4)
28. Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, __________.”
(1) We make profits
(2) We challenge competitors
(3) We implement ads
(4) We sell hope
Ans. (4)
29. Mohan Sawhney has proposed the concept of ________ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
(1) Metamarket
(2) Vertical integration
(3) Horizontal integration
(4) Betamarket
Ans. (1)
30. A tobacco company advertises its line of music cds. It is a type of:
(1) Substitute advertising
(2) Surrogate advertising
(3) Out-door advertising
(4) None of these
Ans. (2)
31. You watch a movie and find out that a particular brand crops up in it very often. It is an example of:
(1) Surrogate advertising
(2) Broadcast advertising
(3) Covert advertising
(4) None of these
Ans. (3)
32. What is a logo?
(1) Pictorial representation of what the company stands for
(2) Graphic or emblem used by a company to trigger instant recall
(3) The short form of name of company
(4) All kinds of advertisements used by the company
Ans. (2)
33. Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. The adopters of these innovations are categorized in five categories. Which of the following is incorrect?
(1) Early adopters
(2) Early majority
(3) Late adopters
(4) Late majority
Ans. (3)
34. Database marketing is:
(1) Direct form of marketing
(2) Indirect form of marketing
(3) Most efficient form of advertising
(4) None of these
Ans. (1)
35. Segmentation is:
(1) A method to divide the market in to different groups according to age only
(2) A method to understand consumer behaviour
(3) A method used to divide the market in different individual groups of similar needs or wants
(4) None of these
Ans. (3)
36. B2B means
(1) Buyer to brand
(2) Business to business
(3) Business to buyer
(4) None of these
Ans. (2)
37. Who started the first hyper market?
(1) Wal-Mart
(2) Carrefour
(3) Casino
(4) The dollar store
Ans. (2)
38. The first step of sales process is:
(1) Lead generation
(2) Convincing the buyer
(3) Selling the product
(4) Showing a product
Ans. (1)
39. Core competence of a company helps it to:
(1) Maintain an edge over its competitors
(2) Position its product better
(3) Price its product better
(4) All of these
Ans. (1)
40. Laggards are_________
(1) Individuals who do not accept an innovation
(2) Individuals who are the last to accept an innovation
(3) Individual seeking innovations
(4) None of these
Ans. (2)
41. Consumer research takes place at this stage
(1) Before purchase
(2) After purchase
(3) During the purchase
(4) All of these
Ans. (4)
42. SWOT analysis does not contain this
(1) Strength
(2) Weakness
(3) Opportunity
(4) Talent
Ans. (4)
43. This is not direct marketing:
(1) Door to door selling
(2) Internet marketing
(3) Telemarketing
(4) None of these
Ans. (4)
44. Trademark is the legal word of
(1) Brand
(2) Product
(3) Patent
(4) None of these
Ans. (1)
45. Which of the following is not an advantage of world marketing?
(1) Consistency in brand image
(2) Ability to leverages good ideas efficiently
(3) Uniformity of marketing practices
(4) None of these
Ans. (4)
46. The four Ps of Marketing do not include this
(1) Product
(2) Price
(3) Profit
(4) Promotion
Ans. (3)
47. Porter’s Five Force Model includes:
(1) Bargaining power of customer
(2) Advertising
(3) Threat of substance product
(4) Bargaining power of suppliers
Ans. (2)
48. The Letter T in PEST stands for:
(1) Treats
(2) Technological
(3) Teacher
(4) Table
Ans. (2)
49. Brad Loyalty is defined by Kotler in for behavior pattern. Which of the following is not one of them.
(1) Hard Core Loyals
(2) Shifters
(3) Semi Loyals
(4) Shifting Loyals
Ans. (3)
50. Marketing does not involve which of the following?
(1) Selling
(2) Promotion
(3) Advertising
(4) None of these
Ans. (4)
51. Prior to the industrial revolution, selling was no problem and no sales team is required because ___________
(1) Marketing was not a subject then
(2) People was not a subject then
(3) People don’t want to sell anything
(4) Small-scale enterprises dominated the economic scene
(5) None of these
Ans. (4)
52. A form of distribution in which manufacturer makes an agreement, with a middlemen in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as ___________
(1) Mass distribution
(2) Exclusive agency distribution
(3) Selective distribution
(4) Price distribution
(5) None of these
Ans. (2)
53. The long term objective of marketing is________
(1) Customer satisfaction
(2) Profit maximization
(3) Cost cutting
(4) Profit maximization with customer
(5) None of these
Ans. (4)
54. Which of the following is statistical indicator for equality in income distribution
(1) Gini coefficient
(2) Price indices
(3) GNP
(4) GDP
(5) None of these
Ans. (1)
55. Short-term planning focuses on
(1) Functional plans
(2) Long term objectives
(3) Specific goals
(4) Both (1) and (3)
(5) None of these
Ans. (4)
56. In marketing terms, Attitude can best be defined as
(1) Rude behaviour of sales person
(2) Rude behaviour of consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
(5) None of these
Ans. (3)
57. The normal scale used for marketing research, refers to ___________
(1) Population characteristics based on age or sex or ownership of a specific consumer durable
(2) Ordering of scale
(3) Both (1) and (2)
(4) Neither (1) nor (2)
(5) None of these
Ans. (1)
58. Reference group influences vis-a-vis consumption decision, is a function of the _________
(1) Product category
(2) Group characteristics
(3) Group communication process
(4) All of the above
(5) None of these
Ans. (4)
59. Just in time (JIT) technique is getting wider acceptance world over. The technique was first introduced in
(1) India
(2) Indonesia
(3) Japan
(4) America
(5) None of these
Ans. (3)
60. Gate keepers_____
(1) Use the products
(2) Reports on product performance
(3) Control the flow of information into buying Centre
(4) Issue challan for discharge of products
(5) None of these
Ans. (3)
61. Consumer day is celebrated on_______
(1) 15th March
(2) 16th March
(3) 20th April
(4) 21th March
(5) None of these
Ans. (1)
62. A situation whereby market is expanded by developing new products to satisfy new consumer need is called
(1) Market development
(2) Diversification
(3) Both (1) and (2)
(4) Neither (1) nor (2)
(5) None of these
Ans. (2)
63. The level of commitment that consumers feel toward a given brand is called _________
(1) Brand equity
(2) Brand name
(3) Brand loyalty
(4) Brand utility
(5) None of these
Ans. (3)
64. Assigning specific jobs and work places to the selected candidates is known as ___________
(1) Placement
(2) Recruitment
(3) Transfer
(4) Promotion
(5) None of these
Ans. (1)
65. As a counsellor, a personnel manager_______
(1) Reminds the management of moral obligations towards employees
(2) Encourages the employees
(3) Tries to settle the disputes between labour and management
(4) All of the above
(5) None of these
Ans. (2)
66. Which of the following is not included in fringe benefits available to an employee?
(1) Old age survivors benefits
(2) Pensions
(3) Gratitude
(4) Both (1) and (2)
Ans. (5)
67. Which among the following is an example of tele conferencing?
(1) Computer conferencing
(2) Audio conferencing
(3) Video conferencing
(4) All of the above
(5) None of these
Ans. (4)
68. Information systems can assist managers by _____________
(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4) All of the above
Ans. (4)
69. Which among the following is a disadvantage of an EDI system?
(1) Speed
(2) Errors
(3) Expensive
(4) Mismatch
(5) None of these
Ans. (3)
70. In on-line marketing there is
(1) No exchange
(2) Exchange is the core of marketing
(3) Guarantee
(4) Only warranty
(5) None of these
Ans. (2)
71. Cross selling covers
(1) Identifying customer needs
(2) Matching the products to customer need
(3) Convincing the customers of product benefits
(4) Responding to questions and objections of customer
(5) All of these
Ans. (5)
72. A prospects means
(1) Any customer who walks into the bank
(2) An employee of the bank
(3) A customer who is likely to be interested in bank’s product or service
(4) A depositor of the bank
(5) A borrower of the bank
Ans. (3)
73. A lead means
(1) A prospect who is more likely to avail of the Bank’s product
(2) A Political leader
(3) A religious leader
(4) A bank chairman
(5) None of these
Ans. (1)
74. Innovation means
(1) Compensation
(2) Inspiration
(3) Additional Perquisites
(4) Implementing new ideas or new methods
(5) None of these
Ans. (4)
75. A call means
(1) Calling on friends
(2) Calling on bank employees
(3) Calling on prospective customers
(4) To make telephone calls
(5) Calling on relatives
Ans. (3)
76. The Traditional Marketing style involves
(1) Telemarketing
(2) Digital marketing
(3) Indirect marketing
(4) Direct marketing
(5) All of these
Ans. (4)
77. Modern methods of marketing include
(1) Publicity on the net
(2) Advertisement on the net
(3) Soliciting business through a mails
(4) Telemarketing
(5) All of these
Ans. (5)
78. A true marketing requires
(1) Command and order mindset
(2) Control mindset
(3) Active mindset
(4) Passive mindset
(5) None of these
Ans. (3)
79. Which of the following sentences is true?
(1) Marketing is not required in a Buyer’s market
(2) Marketing is not required in a seller’s market
(3) Marketing is not required due to globalization
(4) Marketing is not required due to competition
(5) Marketing is not required due to liberalization
Ans. (2)
80. For effective marketing the salesmen should have which of qualities?
(1) Creativity
(2) Team spirit
(3) Motivation
(4) Effective communication skills
(5) All of these
Ans. (5)
81. Market information means
(1) Knowledge of shops and bazars
(2) Knowledge of shopping malls
(3) Knowledge of customer profile and product mix
(4) Knowledge of various languages
(5) None of these
Ans. (3)
82. Market research is needed for
(1) Deciding the market area
(2) Deciding the right product to be sold
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of these
Ans. (5)
83. Which of the following statement is true?
(1) Marketing makes the company to go into loss due to higher expenses
(2) Marketing is not required in profit making companies
(3) Marketing sharpens the minds of the employees
(4) Marketing is a time bound seasonal function
(5) Marketing is a waste of time
Ans. (3)
84. Marketing plan helps in
(1) Better lead generation
(2) Better systems
(3) Better results
(4) Improved balance sheet
(5) Better customer service
Ans. (3)
85. If marketing is done effectively, which of the following is not required
(1) Advertisement
(2) Publicity
(3) Market research
(4) Market segmentation
(5) None of these
Ans. (2)
86. Motivation means
(1) Inspiring employees to perform better
(2) Better communication skills
(3) Sales coaching
(4) Market research
(5) None of these
Ans. (1)
87. In a selling process in today’s world
(1) Only standard products are sold
(2) No customization required
(3) The seller need not have product knowledge
(4) The seller should aim at customer satisfaction
(5) Only quantum of sales matters
Ans. (4)
88. Find the true statement
(1) Marketing is a waste of the employee’s time
(2) Marketing is not required in India due to its vast population
(3) Marketing involves additional work
(4) Marketing involves team work
(5) Marketing is not required to day due to IT advancement
Ans. (4)
89. Sales forecasting involves
(1) Entire country
(2) Entire city
(3) Entire globe
(4) That which consists of customers who need the identified product
(5) All of these
Ans. (4)
90. Sales forecasting involves
(1) Sales planning
(2) Sales pricing
(3) Distribution channels
(4) Consumer tastes
(5) All of these
Ans. (5)
91. Consumer information sources are
(1) Personal source and commercial source
(2) Public source
(3) Experiential source
(4) All of the above
(5) Only (1) and (2)
Ans. (4)
92. Zero-Based Budgeting (ZBB) means
(1) A tool for marketing cost analysis
(2) A tool for financial analysis
(3) Each year, budgeting starts from a scratch
(4) A certain percentage of sales
(5) Only (1) and (2)
Ans. (3)
93. The advantages of telephone-interview are
(1) Relatively low cost per interview
(2) Good for reaching important people who are inaccessible
(3) Securing co-operation which is not always possible
(4) All of these
(5) Only (1) and (2)
Ans. (4)
94. The abbreviation ISP stands for
(1) International Spy Project
(2) Indian Social Planning
(3) Initial Service Provider
(4) Internet Service Provider
(5) None of these
Ans. (4)
95. The best advertisement is______
(1) Glow sign boards
(2) On Internet
(3) T.V. Media
(4) Print Media
(5) A satisfied customer
Ans. (5)
96. According to product life cycle theory, the profit is maximum in:
(1) Developed stage
(2) Early stage
(3) Matured stage
(4) Declined stage
(5) None of these
Ans. (1)
97. In Bank ROA means_____________
(1) Rate of Allocations
(2) Return on Assets
(3) Return on Advances
(4) Ratio of Assets
(5) Only (2) and (3)
Ans. (2)
98. In the context of globalization, BPO means ___________
(1) British petroleum organization
(2) British passport office
(3) Budgeting process orientation
(4) Business process orientation
(5) Business process outsourcing
Ans. (5)
99. Which of the following expresses Maslow’s Motivation Theory best?
(1) Importance of motivation of customer development
(2) Why people are driven by particular need at particular times
(3) Where human needs are arranged in hierarchy
(4) All of these
(5) Only (2) and (3)
Ans. (4)
100. SWOT analysis refers to___________
(1) Marketing tool to understand constraints and potentials of self and competitor
(2) External environment analysis
(3) Internal environment analysis
(4) Strategic planning for selling product
(5) South-West organization for trade
Ans. (1)
101. Which of the following forms the highest share in household savings in India?
(1) Deposits
(2) Currency
(3) Share and Debentures
(4) Real estates
(5) Physical asset
Ans. (5)
102. This component is required to process data into information and consists of integrated circuits.
(2) RAM
(3) CPU
(4) ROM
(5) None of these
Ans. (3)
103. In today’s changing banking scenario, aggressive promotion of business is necessary where the competition exists on _________
(1) Branch up-keep
(2) Expeditious service
(3) Use of advance digital technology
(4) Delightful customer service
(5) All of these.
Ans. (3)
104. Which of the following means of communication is a most popular media skill for propaganda among the people?
(1) Magazines
(2) Television
(3) Radio
(4) Outdoor exhibition
(5) None of these
Ans. (3)
105. When you desire to promote a customer. Who of the following is a customer as defined by a bank?
(1) A person regularly visiting bank
(2) A person regularly getting bank draft issued
(3) A person regularly maintaining a loan/deposit account
(4) A person regularly getting bank drafts encashed
(5) A person functioning as agent for a person maintaining a deposit account
Ans. (1)
106. In banks, loans and advances are considered as ___________
(1) Assets
(2) Liabilities
(3) Resources
(4) Cause of expenditure
(5) None of these
Ans. (1)
107. In the era of globalization of business, M and A means ___________
(1) Money and Assets
(2) Marketing and Alliances
(3) Mergers and Acquisitions
(4) Means and Acquisitions
(5) Markets and Acquisitions
Ans. (3)
108. I understand marketing as_______
(1) Only selling
(2) Meeting human and social needs profitably
(3) To focus on customer
(4) To focus only on producing goods/ service
(5) Only (2) and (3)
Ans. (5)
109. For an economic organization like bank, MIS means
(1) Middle Income Scheme
(2) Management Information system
(3) Management of Information and Science
(4) Marketing Information system
(5) Only (2) and (3)
Ans. (2)
110. The balance sheet of an organization gives information regarding
(1) Result of operations for a particular period
(2) The financial position as on a particular date
(3) The operating efficiency of the firm
(4) Financial position during a particular period
(5) The operating health of the firm
Ans. (2)