This article will help you to make comparison among radio, TV and print media. Radio Vs. TV Vs. Print Media: The advent of electronic communication has resulted in a veritable media explosion. New technologies are constantly being developed. But the radio still is an effective medium which reaches the rich as well as poor, to both literate and illiterate at [...]
This article throws light upon the top eight types of media or ways you can use for advertising your products. The types are: 1. Print Media 2. Broadcast Media 3. Outdoor Media 4. Transit Media 5. Mail Media (Direct Advertising) 6. Speciality Advertising 7. Motion Picture Media (Advertising)—Cinema 8. Sales Promotion Media. Way # 1. Print Media: Print media includes [...]
This article guides you about how to select an advertising agency. Selecting an Agency: A logical approach to select the advertising agency is to establish a selection criterion. According to Robert J. Tucker, following factors are to be considered in screening and selecting agency: a. Agency skills. b. Current clients. c. Agency size. d. Agency location. e. The length of [...]