This article guides you about how to select an advertising agency. Selecting an Agency: A logical approach to select the advertising agency is to establish a selection criterion. According to Robert J. Tucker, following factors are to be considered in screening and selecting agency: a. Agency skills. b. Current clients. c. Agency size. d. Agency location. e. The length of [...]
This article throws light upon the eleven major reasons agencies lose clients. The reasons are: 1. Poor Performance or Service 2. Poor Communication 3. Unrealistic Demand by the Client 4. Personality Conflicts 5. Personnel Changes 6. Changes in Size of the Client or Agency 7. Conflicts of Interest 8. Changes in the Client's Marketing Strategy 9. Declining Sales 10. Conflicting [...]
This article guides you about how MNC’s are beginning to take over advertising agencies. Advertising Agencies-Mnc's Begin to Take Over: With the liberalized economic policies adopted by Dr. Man Mohan Singh in 1991 and further intensification of liberalization by the predecessor, the advertising has become the hunting ground for foreign predators. Indian advertising is now under seize. It is being [...]