This article guides you about how to measure the effectiveness of advertising. Following tests (fig. 22.1) are desired to test the effectiveness of advertising. Advertising effectiveness can be tested before the advertisement run (called as pretesting) and after the advertisement run (called as post testing). Most measurement of advertising effectiveness is of an applied nature dealing with specific ads and [...]
This article provides an essay on public relations advertising. Introduction to Public Relations Advertising: Public relations involves the use of variety of tools to build good relations between an organisation and individual and certain important sections of the public. Public relations "is a planned effort to influence opinion through socially responsible and acceptable performance based on mutually satisfactory two way [...]
The phenomenal growth of rural market's during the last decade presents an exciting opportunity. Spending on packaged consumer goods by rural consumers is increasing at a rate of over Rs 300 crores per annum. The total size of the rural market for packaged consumer goods is estimated at around Rs. 2,100 crores today. This in turn is estimated to be [...]