As we know that whether it is product or service or a concept, communication play a very important role to increase the marketing effectiveness. This is equally applicable for profit as well as for non-profit organisations. Advertising play a very important role in political marketing i.e. marketing for a political candidate. Persuasiveness is the key word in political advertising. Political [...]
David Ogilvy, once said, "I do not regard advertising as entertainment or an art form, but as a medium of information." And the Internet is a powerful medium for information dissemination. The growth of the Internet over the last decade or so has been tremendous. By the end of 1999 there were 259 million Internet users and this is expected [...]
Read this article to learn about the meaning, definition, importance and limitations of Controlling! Controlling is an important function of management which all the managers are required to perform. In order to contribute towards achievement of organisational objectives, a manager is required to exercise effective control over the activities of his subordinates. […]