Six Factors for Selecting a Good media for Advertising Your Products are: 1. Selectivity 2. Flexibility 3. Cost 4. Editorial Environment 5. Coverage of the Media 6. Permanence! 1. Selectivity: It refers to the ability of the selected medium to reach the class of prospective customers. […]
Although advertising is the most important tool, it has been criticized by some of the people on the following grounds: 1. Adds to Cost: According to some people, advertisement increases the cost of a product which in turn passes on to the customers in the form of high prices. For example, several lakhs of rupees are spent by the business [...]
Advantages and Limitations of Advertising! Advantages of Advertising: Advertisements offer following benefits: 1. Mass Reach: Through advertisement we can cover a large geographical area. Thus, by reaching a large number of people, a manufacturer can make them aware of his products. For example, an advertisement in a newspaper or news channel like Aaj Tak reaches crores of people. More awareness [...]