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Objectives of Promotional Communication | Products

This article throws light upon the five main objectives of promotional communication. The objectives are: 1. Behaviour Modification 2. Objective to Inform 3. Objective to Persuade 4. Objective to Remind 5. Specific Objectives. Objective # 1. Behaviour Modification: Promotion seeks to: (a) Modify behaviour and thoughts {e.g., get you to drink coca cola rather than Pepsi), (b) Reinforces existing behaviour [...]

By |2016-12-04T08:09:42+05:30December 4, 2016|Promotional Mix|Comments Off on Objectives of Promotional Communication | Products

Communication Process through Media (With Diagram) | Advertising

After reading this article you will learn about the communication process of marketers with the customers through media, explained with the help of suitable diagrams. In communication there is transmission of message from sender to the receiver. The end result of the communication process is the understanding of the message. The Message is transmitted through Media or certain channels. 1. [...]

By |2016-12-04T08:09:42+05:30December 4, 2016|Advertisement|Comments Off on Communication Process through Media (With Diagram) | Advertising

How does Colour Affects Advertising? | Products

Colour is the effective means of attracting attention. There is no doubt that the colour is better than black and white most of the times. But the important issue is how much better? Does the increased cost of colour justify its use? Is its psychological effect worth the premium price? Is it worth the price where the use of colour [...]

By |2016-12-04T08:09:38+05:30December 4, 2016|Advertisement|Comments Off on How does Colour Affects Advertising? | Products
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