Pictures are the powerful interest way to get attention. There is an old Chinese proverb, "a picture is worth ten thousands words". Pictures play such an important part in our lives because pictures speak a universal language, they are understood easily by people in every walk of life. Unlike the understanding of words, the understanding of pictures requires no special [...]
This article throws light upon the four main behavioral principles for the advertising of products. The principles are: 1. Sensory Level Effect of Advertising 2. Cognitive Level Effect of Advertising 3. Personal Level Effect of Advertising 4. Sociological Level Effect of Advertising. Behavioural Principle # 1. Sensory Level Effect of Advertising: At the sensory level, the advertisement is considered as [...]
After reading this article you will learn about the economic effects of advertising. Although the advertising is generally accepted as being a useful business tool, there are many who question its value to society beyond its immediate commercial effect. This concern is manifested in the form of large number of criticisms which have been made both of advertisers and of [...]