This article guides you about how to add value through media planning. Adding Value through Media Planning: For the effective implementation of advertising strategy, media planning plays a very important role. Choosing among the different media is a very difficult but very important task because the media vehicle will pipe the message to the target customer. In particular, media planning [...]
This article guides you about how to make your advertisement much more appealing. Advertising Appeals: Appeals are cues that provide stimulus. Appeals are developed on the basis of buying motives, advertising message should appeal directly or indirectly to those key needs which influence behaviour. Advertising message is. developed in term of its contents by using an appeal or an idea [...]
After reading this article you will learn about the advertising boom in India, explained with the help of statistical graphs. Advertising expenditure is glowing rapidly in India where companies are using an increasing number of new cable and satellite channels. Zenith Media, the media planning and buying arm of Cordiant Plc., which also owns Saatchi and Saatchi Advertising, said that [...]