This article guides you about how to make your advertisement much more appealing. Advertising Appeals: Appeals are cues that provide stimulus. Appeals are developed on the basis of buying motives, advertising message should appeal directly or indirectly to those key needs which influence behaviour. Advertising message is. developed in term of its contents by using an appeal or an idea [...]
After reading this article you will learn about the advertising boom in India, explained with the help of statistical graphs. Advertising expenditure is glowing rapidly in India where companies are using an increasing number of new cable and satellite channels. Zenith Media, the media planning and buying arm of Cordiant Plc., which also owns Saatchi and Saatchi Advertising, said that [...]
This article throws light upon the top nine factors influencing the advertising budget allocation. The factors are: 1. Marketing Mix of the Company 2. The Sales Forecast 3. Affordability 4. The Product Life Cycle 5. Quality of the Campaign 6. Level of Competition 7. The Budgeting Cycle 8. Contingency Planning 9. Type of the Product. Factor # 1. Marketing Mix [...]