Archive | Advertising

Measuring Advertising Effectiveness: Methods, Problems and Guidelines

Everything you need to know about:-Measuring Advertising Effectiveness. List of some of the most suitable methods used for Measuring Advertising Effectiveness and Advertising Campaign Measuring Advertising Effectiveness (With Methods) The evaluation of advertising is divided into media research, copy research and sales results research. The multivariable forces influencing sales make it almost impossible to measure with high preci­sion the sales [...]

By |2019-02-04T10:54:32+05:30February 4, 2019|Measuring Advertising Effectiveness|Comments Off on Measuring Advertising Effectiveness: Methods, Problems and Guidelines
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Rural Advertising in India

In this article we will discuss about Rural Advertising in India. Learn about:- 1. Introduction to Rural Advertising 2. Rural Advertising Mix 3. Problems of Marketing Products in Rural Areas 4. Ways of Advertising in Rural Areas; 5. Problems & Needs of a Rural Consumer 6. Rural Marketing Strategy in India 7. Size and Importance of Rural Markets and Other [...]

By |2019-02-23T07:51:00+05:30February 4, 2019|Rural Advertising|Comments Off on Rural Advertising in India
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Classification of Advertising

Classification of Advertising Advertising objectives are the major guiding force of types of advertising used by the firm. There are following types of advertising: i. Selective Demand Advertising: It is essentially competitive advertising. It puts one brand against rest of the market. This type of advertising is employed when a product is beyond the introduction stage in its life cycle. [...]

By |2019-11-08T15:42:23+05:30October 29, 2018|Classification of Advertising|Comments Off on Classification of Advertising
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