Archive | Consumer Behavior

Consumer Behaviour: Meaning, Process, Types, Buying Motives and Factors | Marketing

In this article we will discuss about:- 1. Consumer Behaviour – Meaning and Definition 2. Consumer Buying Process 3. Types of Consumer Behaviour 4. Buying Motives 5. Factors. Consumer Behaviour – Meaning and Definition: Consumer is the pivotal point in marketing. Consumer behaviour is very complex and is influenced by various factors. All the consumers have different tastes and preferences, [...]

By |2018-07-24T06:07:43+05:30July 24, 2018|Consumer Behavior|Comments Off on Consumer Behaviour: Meaning, Process, Types, Buying Motives and Factors | Marketing
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Actions taken by Dissatisfied Consumers | Consumer Behavior

This article throws light upon the two main alternatives actions taken by dissatisfied consumers. The alternative actions are: 1. Private Alternatives 2. Public Alternatives. Action # 1. Private Alternatives: The dissatisfied consumer may decide to resolve his dissatisfaction in a private or personal way. The most private way, of course, is to do nothing at all and say nothing to [...]

By |2016-12-04T08:09:41+05:30December 4, 2016|Consumer Behavior|Comments Off on Actions taken by Dissatisfied Consumers | Consumer Behavior
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