E-CRM: Meaning, Evolution and Benefits
After reading this article you will learn about Electronic Customer Relationship Management (E-CRM):- 1. Meaning of E-CRM 2. Evolutions of E-CRM 3. Business Benefits 4. Working 5. Implementation. Meaning of E-CRM: Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers - a business' greatest asset. By providing the means to manage and coordinate customer interactions, CRM [...]