Archive | Difference Between

Marketing Concept and Societal Marketing Concept

The upcoming discussion will update you about the difference between marketing concept and societal marketing concept. Marketing Concept and Societal Marketing Concept "Marketing concept starts with the company's target customers and their needs and wants. The company integrates and co-ordinates all the activities that will affect customer satisfaction. The company achieves profit through creating and maintaining customer satisfaction. In essence, [...]

By |2023-02-19T18:57:33+05:30March 4, 2017|Difference Between|Comments Off on Marketing Concept and Societal Marketing Concept
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Difference between Market Segmentation and Product Positioning

The upcoming discussion will update about the difference between market segmentation and product positioning. Difference between Market Segmentation and Product Positioning One direct consequence of the market segmentation is 'tar­get market' and its related concept of 'product positioning'. Product posi­tioning is the art of "designing, the company's product and marketing mix to fit a given place in the consumer's mind." [...]

By |2023-02-19T18:59:32+05:30March 4, 2017|Difference Between|Comments Off on Difference between Market Segmentation and Product Positioning
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Difference between Departmental Stores and Multiple Shops

The upcoming discussion will update you about the difference between departmental stores and multiple shops. Difference between Departmental Stores and Multiple Shops Departmental Stores 1. Departmental stores provide the widest variety of products under one roof to satisfy the diverse requirements of the custo­mers. 2. On account of non-business services to the customers, their prices are higher than those charged [...]

By |2023-02-19T19:01:43+05:30March 4, 2017|Difference Between|Comments Off on Difference between Departmental Stores and Multiple Shops
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