This article throws light upon the four main theories of wages. The theories are:- 1. Subsistence Theory. 2. Wage Fund Theory. 3. Marginal Productivity Theory. 4. The Bargaining Theory of wages. 1. Subsistence Theory: It states that wages tend to keep to a level that will provide the workers only with bare subsistence. If wages for a time rise above [...]
After reading this article you will learn about:- 1. Meaning of Demand 2. Components of Demand 3. Company Demand 4. Market Demand 5. Company Potential 6. Market Potential. Meaning of Demand: In evaluating the marketing opportunities, the step is to estimate total market demand. According to Philip Kotler, "Market demand for a product is the total volume that would be [...]
After reading this article we will learn about:- 1. Meaning of Demand Forecasting 2. Importance of Demand Forecasting 3. Demand (Sales) Forecasting Periods 4. Factors Affecting5. Methods of Estimating Future Demand 6. Demand Forecasting of New Products 7. Criteria 8. Procedure. Contents: Meaning of Demand Forecasting Importance of Demand Forecasting Demand (Sales) Forecasting Periods Factors Affecting Demand (Sales) Forecasting Methods [...]