Essay on Advertising in India! With the liberalization policy followed by government and subsequent entry of multinationals in India, the true marketing came to India. Advertising changed a lot at the same time. Because of intense competition, the advertising budget increased multifold. The admen believe that in 21st century the advertising will make world go round; that the power and [...]
This article provides an essay on social aspects of advertising. Introduction to Social Aspects of Advertising: It is argued that the biggest and potentially most insurmountable problem encountered in any attempt to examine and evaluate the social issues surrounding advertising stems from the essentially subjective nature of many of the criticisms that have been levelled in recent years. Although social [...]
According to the pattern of advertising expenditure, the advertising industry is at boom. Though in 95-96 the advertising expenditure was 30.4% more than the 1990 figure as compared to 49.5% increase in 94-95. The money spend on advertising is going on a high path. Ignoring inflation and assuming an optimistic growth rate, the industry should bloat to Rs.7,500 crore in [...]