Essay on Persuasion: Definition, Elements and Process! Definition of Persuasion: There are many definitions of persuasion. Some emphasized on internal motive of the audience more than using logic. Birembeck and Howell said "Persuasion is the conscious attempt to modify thought and action by manipulating the motives of men towards predetermined ends". Fotheringham affirmed "Persuasion is that body of effects in [...]
After reading this essay you will learn about Attitude:- 1. Definition of Attitude 2. Formation of Attitude 3. Functions 4. Measuring. Definition of Attitude: The concept of "attitude" has been variously defined by social scientists so that there has been a good deal of ambiguity regarding the concept. But, perhaps, the most acceptable is that of Rokeach: "An attitude is [...]
An Useful Essay on Management! The management is a profession. It is supported by the growing management consciousness in India and by an awareness of the necessity for getting existing knowledge and more sophistication in the job of managing. A committee was set up as early as in 1949 by the All-India Council of Technical Education to investigate the possibilities [...]