Rural market segmentation is the process of dividing a potential rural market into distinct sub markets of consumers with common needs and characteristics. Rural market segmentation is the starting step in applying the rural marketing strategy. The basic problem in segmenting the rural market is the heterogeneous nature of the market. In spite of there being heterogeneous market, the buyer [...]
Rural marketing environment means all those factors like demographic - Physical, Economic, Social etc. which affect the rural marketing. When marketing activities are done in the rural areas, it is necessary to know the conditions of rural markets in terms of environment which is ever changing. Rural marketing requires an understanding of the rural environment in which companies have to [...]
Agricultural marketing involves the buying and selling of agricultural produce. This definition would have been suitable for olden days, when the economy of rural areas was self-sufficient, where the farmers had no problems in marketing their product as they used to sell their product directly to the consumer on it cash or barter system, marketing of agricultural produce is quite [...]