Everything you need to know about the challenges of rural marketing. According to G.N. Murthy - "Rural marketing is the study of all the activity, agency and policy involved in the procurement of farm inputs by the farmers and the movement of rural products from farmers to consumers". Marketing in rural areas has a varied conceptual dimension as the events [...]
Everything you need to know about the problems of rural marketing in India. Rural marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic considerations, and includes pre- and post-harvest operations, assembling, grading, storage, transportation [...]
Agro-industries in India rank fifth in the industrial economy in terms of their contribution to value addition. This sector contributed 13.5 per cent (1997) of the total industrial output with a direct employment generation for more than 15 lakh persons and this was 19 per cent of the labour force in industries. With capital being only 5.2 per cent of [...]