In this article we will discuss about:- 1. Definition of Marketing Mix 2. Elements of Marketing Mix 3. Market and Marketing Forces Governing It. Definition of Marketing Mix: Some "definitions" of marketing mix are given below: 1. "Marketing mix refers to the amounts and kinds of marketing variables the firm is using at a particular time." [According to Philip Kotler] [...]
This article throws light upon the four main elements of marketing mix. The elements are: 1. Product Mix 2. Price Mix 3. Promotion Mix 4. Distribution Mix. Element # 1. Product Mix: The product means anything that is offered to a market for its use or consumption. The product can be a physical object or a service or some kind. [...]
This article throws light upon the three important marketing intermediaries in the channels of distribution. The intermediaries are: 1. Retailers 2. Wholesalers 3. Market Logistics. Marketing Intermediary # 1. Retailing: Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use. A retailer or retail store is any business enterprise whose [...]