Marketing Managers should consider a number of factors while selecting an advertising media: 1. Purpose of Advertisement 2. Cost of Advertising Media 3. Circulation of Media. Factor # 1. Purpose of Advertisement: The objective of specific as well as total advertising programme influences the choice of media. In planning the advertising strategy of the concern, Marketing Managers set goal for [...]
This article provides an overview on Product Life Cycle. The product life cycle concept derives from the fact that a product's sales volume and sales revenue follow a typical pattern of five-phase cycle. The life cycle is a fact of existence for every product. It is similar to the human life cycle. The length of the life cycle, the duration [...]
After reading this article you will learn about Price of a Product:- 1. Introduction to Price 2. Objectives of Price 3. Importance 4. Market Price 5. Price as a Measure of Value 6. Policies 7. Yardsticks Used in Pricing a Product 8. Determination Process 9. Leadership 10. Psychological Pricing 11. Principles. Contents: Introduction to Price Objectives of Price Importance of [...]