Marketing Managers should consider a number of factors while selecting an advertising media: 1. Purpose of Advertisement 2. Cost of Advertising Media 3. Circulation of Media. Factor # 1. Purpose of Advertisement: The objective of specific as well as total advertising programme influences the choice of media. In planning the advertising strategy of the concern, Marketing Managers set goal for [...]
After reading this article you will learn about Marketing Mix:- 1. Concept of Marketing Mix 2. Elements of Marketing Mix. Concept of Marketing Mix: Marketing mix is the set of controllable variables that a firm can use to influence the buyer's response within a given marketing environment (consisting of political, social, cultural, economic and marketing institutional influences). The environmental influences [...]
This article provides an overview on Product Life Cycle. The product life cycle concept derives from the fact that a product's sales volume and sales revenue follow a typical pattern of five-phase cycle. The life cycle is a fact of existence for every product. It is similar to the human life cycle. The length of the life cycle, the duration [...]