This article provides an overview on Product Life Cycle. The product life cycle concept derives from the fact that a product's sales volume and sales revenue follow a typical pattern of five-phase cycle. The life cycle is a fact of existence for every product. It is similar to the human life cycle. The length of the life cycle, the duration [...]
After reading this article you will learn about Price of a Product:- 1. Introduction to Price 2. Objectives of Price 3. Importance 4. Market Price 5. Price as a Measure of Value 6. Policies 7. Yardsticks Used in Pricing a Product 8. Determination Process 9. Leadership 10. Psychological Pricing 11. Principles. Contents: Introduction to Price Objectives of Price Importance of [...]
After reading this article you will learn about Sales Promotions:- 1. Meaning of Sales Promotion 2. Types of Sales Promotion. Meaning of Sales Promotion: Sales promotion includes those marketing activities, other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer enthusiasm and effectiveness, such as displays, exhibitions, shows, demonstrations, free samples, trading stamps, and various non-recurrent selling [...]