Archive | Marketing Mix

Resale Price Maintenance (R.P.M.): Meaning and Arguments

After reading this article you will learn about Resale Price Maintenance (R.P.M.):- 1. Meaning of Resale Price Maintenance (R.M.P.) 2. Arguments in Favour of R. P. M. 3. Arguments Against. Meaning of Resale Price  Maintenance (R.M.P.): Resale price maintenance or R. P. M. is a marketing policy adopted by one or a group of manufacturers. It is also called fair [...]

By |2016-07-12T14:11:12+05:30July 12, 2016|Marketing Mix|Comments Off on Resale Price Maintenance (R.P.M.): Meaning and Arguments
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Personal Selling: Meaning, Advantages and Limitations

After reading this article you will learn about Personal Selling:- 1. Meaning Personal Selling 2. Advantages of Personal Selling 3. Limitations. Meaning Personal Selling: Selling is personal or impersonal process of assisting and/or persuading a prospective customer to buy a commodity or service or to act favourably upon an idea that has commercial significance to the seller. Note: 1. Each [...]

By |2016-07-12T14:11:12+05:30July 12, 2016|Marketing Mix|Comments Off on Personal Selling: Meaning, Advantages and Limitations
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