In this article we will discuss about:- 1. Definition of Marketing Mix 2. Elements of Marketing Mix 3. Market and Marketing Forces Governing It. Definition of Marketing Mix: Some "definitions" of marketing mix are given below: 1. "Marketing mix refers to the amounts and kinds of marketing variables the firm is using at a particular time." [According to Philip Kotler] [...]
It has been rightly said that before a salesman is able to sell the goods and services canvassed by him, he has to sell his own self to the prospective customer. This calls for many sterling qualities on the part of the salesman, important among which are listed below: Quality # 1. Knowledge of Self: The job of a salesman [...]
In most of the decision-making situations faced by the strategy makers, a series of alternatives is available. Each alternative has some consequence depending on the occurrence or non-occurrence of some future variable or condition. These future variables or conditions (states of nature) may be anything like the action of a competitor, the state of the economy, the state of the [...]