Archive | Management

Workers’ Participation: Meaning, Levels and Advantages

After reading this article you will learn about:- 1. Meaning of Workers’ Participation 2. Characteristics of Workers' Participation 3. Objectives 4. Levels 5. Advantages. Meaning of Workers’ Participation: Workers’ participation in management is based on many considerations including political, economic, psychological and social. Political democracy and industrial democracy have to go hand in hand. For survival and growth, an organisation [...]

By |2016-11-02T06:00:28+05:30November 2, 2016|Workers’ Participation|Comments Off on Workers’ Participation: Meaning, Levels and Advantages
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Morale: Meaning, Factors and Its Improvement

After reading this article you will learn about:- 1. Meaning of Morale 2. Factors Affecting Morale 3. Forms 4. Measures. Meaning of Morale: Morale is a mental condition and attitude of employees, either individually or in a group which determines their willingness to cooperate. Morale can also be defined as the extent to which an individual's needs are satisfied and [...]

By |2016-11-02T06:00:28+05:30November 2, 2016|Functions|Comments Off on Morale: Meaning, Factors and Its Improvement
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Marketing Intermediaries in the Channels of Distribution

This article throws light upon the three important marketing intermediaries in the channels of distribution. The intermediaries are: 1. Retailers 2. Wholesalers 3. Market Logistics.   Marketing Intermediary # 1. Retailing: Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use. A retailer or retail store is any business enter­prise whose [...]

By |2016-11-02T05:59:48+05:30November 2, 2016|Marketing Mix|Comments Off on Marketing Intermediaries in the Channels of Distribution
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