After reading this article you will learn about Promotion:- 1. Subject-Matter of Promotion 2. Meaning of Promotion 3. Elements 4. Promotion Messages 5. Main Purpose. Contents: Subject-Matter of Promotion Meaning of Promotion Elements of Promotion Promotion Messages Main Purpose of Promotion 1. Subject-Matter of Promotion: Broadly speaking promotion means to push forward or to advance an idea in such a [...]
After reading this article you will learn about Communication:- 1. Meaning of Communication 2. Elements of Communication. Meaning of Communication: The word communication is derived from the Latin communes which means 'common' We attempt to communicate, that is, to establish a 'Commonness' with another person. There are three essential parts of communication, viz., the source, message and receiver. True communication [...]
After reading this article you will learn about Market:- 1. Meaning of Market 2. Concepts of Market 3. Types. Meaning of Market: The concept of market is very important in marketing. The American Marketing Association defines a market as the aggregate demand of the potential buyers for a product/ service. P. Kotler defines a market as an area for potential [...]