This article throws light upon the five main areas for managerial decision regarding sales force. The areas are: 1. Selection 2. Training 3. Compensation 4. Motivation 5. Supervision and Control. Area # 1. Selection: Proper selection will ensure right person for the right job. It will also facilitate training and supervision. It will reduce selling cost as we shall have [...]
After reading this article you will learn about Sales Promotions:- 1. Meaning of Sales Promotion 2. Types of Sales Promotion. Meaning of Sales Promotion: Sales promotion includes those marketing activities, other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer enthusiasm and effectiveness, such as displays, exhibitions, shows, demonstrations, free samples, trading stamps, and various non-recurrent selling [...]
After reading this article you will learn about Resale Price Maintenance (R.P.M.):- 1. Meaning of Resale Price Maintenance (R.M.P.) 2. Arguments in Favour of R. P. M. 3. Arguments Against. Meaning of Resale Price Maintenance (R.M.P.): Resale price maintenance or R. P. M. is a marketing policy adopted by one or a group of manufacturers. It is also called fair [...]