After reading this article you will learn about Sales Promotions:- 1. Meaning of Sales Promotion 2. Types of Sales Promotion. Meaning of Sales Promotion: Sales promotion includes those marketing activities, other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer enthusiasm and effectiveness, such as displays, exhibitions, shows, demonstrations, free samples, trading stamps, and various non-recurrent selling [...]
After reading this article you will learn about Management Development:- 1. Meaning of Management Development 2. Importance of Management Development 3. Nature 4. Aims 5. Contents 6. Facilities. Contents: Meaning of Management Development Importance of Management Development Nature of Management Development Aims of Management Development Contents of Management Development Facilities of Management Development 1. Meaning of Management Development: Since 1950, [...]
After reading this article you will learn about the relationship between the superior and subordinate according to V.A. Graicunas V.A. Graicunas was a French management consultant, lie developed a mathematical formula by analysing superior- subordinate relationships. He suggests that as the number of subordinates increases arithmetically there is exponential increase in the number of possible relationships. Graicunas has identified three [...]