The following points highlight the six main functions of a marketing manager in a company. 1. Determining the marketing mission for both the long and the short terms in the light of the overall company objectives such as market expansion, market diversification, product and services diversification, higher return on investments, etc. 2. Planning the marketing programme in clear terms right [...]
Some of the most essential skills required for becoming a remarkable manager are as follows : 1. Technical Skills 2. Interpersonal Skills 3. Conceptual Skills 4. Diagnostic Skills 5. Analytical Skills. 1. Technical Skills: Technical skills are required to perform specialised tasks much as those of project engineers, physicians and accountants. These are all professional people and they all have [...]
This article throws light upon the top nine additional functions of a manager in an organisation. Some of the additional functions are: 1. The Manager Assumes Responsibility 2. Manager has to Achieve a Balance among Competing (and often conflicting) Goals 3. The Manager is a Conceptual Thinker 4. The Manager Works with and through other People and a few other [...]