Archive | Marketing Management

Advertising Media Types: 10 Main Types of Advertising Media

This article throws light upon the ten main types of advertising media. The types are: 1. Newspaper Advertising 2. Television Advertising 3. Radio Advertising 4. Magazine Advertising 5. Direct Mail Advertising 6. Transportation Advertising 7. Outdoor Advertising 8. Speciality Advertising 9. Personal Selling 10. Sales Promotion. Type # 1. Newspaper Advertising: The major advantage in advertising in Newspapers is that it [...]

By |2016-11-02T05:59:49+05:30November 2, 2016|Marketing Management|Comments Off on Advertising Media Types: 10 Main Types of Advertising Media
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Public Relations (PR): Definition, Necessity and Tools

After reading this article you will learn about:- 1. Meaning and Definitions of Public Relations 2. Objectives of Public Relations 3. Necessity 4. Essentials 5. Public Relations is not a Propaganda, Publicity or Advertisement 6. Tools 7. Media 8. Public Relations and Marketing 9. Applications. Meaning and Definitions of Public Relations: The Public Relations function is now-a-days gaining importance and [...]

By |2016-11-02T05:59:49+05:30November 2, 2016|Public Relations|Comments Off on Public Relations (PR): Definition, Necessity and Tools
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