Everything you need to know about marketing mix. The term "Marketing Mix" was introduced by Professor N.H. Borden of the Harvard Business School of America. It describes a combination of the four inputs which constitute the core of a company's marketing system — the product, the price structure, the distribution system and the promotional activities. Marketing mix represents the total [...]
List of MCQs (multiple choice questions) on Marketing Management. Marketing Management MCQs 1. The width of a product mix is measured by the number of product (a) dimensions in the product line. (b) features in each brand. (c) items in the product line. (d) lines a company offers. (e) specialties a company offers. Ans. d 2. The rate of sales [...]
Everything you need to know about what is personal selling. Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party (e.g., those involved in a purchase decision) that results in both parties obtaining value. In most cases the "value" for the salesperson is realized through the financial [...]