Archive | Marketing Management

Business Goods: Classification, Features, Marketing and Distribution Channels

In this article we will discuss about the business goods and services:- 1. Meaning of Business Goods 2. Classification of Business Goods 3. Distinguishing Characteristics 4. Marketing 5. Distribution Channels 6. International Standards Organisation and Total Quality Management Business Goods and Services: Meaning, Classification, Characteristics and Distribution Channels Meaning of Business Goods: Business products are the goods and services needed [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Business Goods|Comments Off on Business Goods: Classification, Features, Marketing and Distribution Channels
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Ethics in Marketing: Values, Importance, Advantages and Disadvantages

In this article we will discuss about the ethics in marketing and advertising. Learn about:- 1. Ethics in Marketing 2. Ethical Values in Marketing 3. Ethical Advertising Advantages and Disadvantages 4. Importance of Marketing Ethics. Ethics in Marketing: Values, Importance, Advantages and Disadvantages of Ethics in Marketing Marketing ethics deals with moral standards and extend beyond legal limit. The statement [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Marketing Management|Comments Off on Ethics in Marketing: Values, Importance, Advantages and Disadvantages
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Successful Corporate Marketing Strategies in India (with Case Studies)

Learn about the corporate marketing strategies adopted in India by: 1. Asian Paints 2. Cavinkare 3. Godrej Consumer Products Ltd 4. Micromax 5. Nirma Chemicals Limited 6. Tata Motors. Successful Marketing Strategies Examples Marketing Strategy Example # 1. Asian Paints: The success of Asian Paints is primarily due to its excellent marketing strategies. The company introduced small packs of paints [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Marketing Strategy|Comments Off on Successful Corporate Marketing Strategies in India (with Case Studies)
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