Read this article to learn about the important multiple types questions (MCQs) on Marketing Management. Marketing Management MCQs Marketing Management Quiz Question & Answers for MBA Students 1. A marketing survey is required for____________ (1) Deciding marketing strategies (2) Deciding product strategies (3) Deciding pricing strategies (4) All of these (5) None of these Ans. (4) 2. A 'Call' in [...]
Ethics in Marketing Research! A basic role for a marketing researcher is that of intermediary between the producer of a product and the marketplace. The marketing researcher facilitates the flow of information from the market or customer to the producer of the good or service. Such a situation, with three major players the producer, the customer and the market researcher [...]
In this article we will discuss about:- 1. Definition of Public Relations 2. Objectives of Public Relation 3. Types 4. Functions. Definition of Public Relations: "Public relations are the management function which evaluates public attitudes, identifies the policies and procedures of an organization with the public interest and an organization with the public interest and executes a programme of action [...]