Archive | Marketing Management

Marketing Strategy: Meaning, Types, Process, Aspects and Conclusion

Read this article to learn about the Marketing Strategy. It's meaning, types, process, dynamic aspects and conclusion. Marketing strategy is the bridge between corporate strategy and the situation analysis on the one hand and the action-oriented marketing programmes on the other. Marketing Strategy: Meaning, Types, Process, Aspects and Conclusion 1. Marketing Strategy: Meaning Marketing strategy is the bridge between corporate [...]

By |2019-03-01T06:07:18+05:30March 4, 2017|Marketing Strategy|Comments Off on Marketing Strategy: Meaning, Types, Process, Aspects and Conclusion
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What are the functions of Marketing Management

Some of the most important functions of marketing management are :- 1. Planning  2. Organizing 3. Co­ordinating 4. Staffing 5. Directing 6. Evaluating 7. Controlling. Function - 1. Planning: This requires the description of the formal appro­ach and processes. At this stage, an overview is made of the total integra­ted system of short and long-term planning in the firm and [...]

By |2023-04-09T16:46:00+05:30March 4, 2017|Marketing Management|Comments Off on What are the functions of Marketing Management
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Integrated Marketing Functions (With Diagram) | Functions | Marketing

In this article we will discuss about the concept and advantages of integrated marketing functions. Concept of Integrated Marketing Functions: The concept of integrated marketing functions refers to the total marketing system with all its sub­systems whereby all the activities related to the effective implementation of the marketing function are combined in a way that would result in a co-ordinated [...]

By |2017-03-04T15:07:47+05:30March 4, 2017|Marketing Management|Comments Off on Integrated Marketing Functions (With Diagram) | Functions | Marketing
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