Everything you need to know about how to do marketing research. Marketing research is the process of gathering, recording and analyzing of critical and relevant facts about any problem in any branch of human activity. Marketing Research indicates critical and searching study and investigation of a problem, a proposed course of action, a hypothesis or a theory. It is a [...]
Marketing research is concerned with the factors that are directly involved in marketing of goods and services, and it includes the study of the effectiveness of the marketing-mix, advertising strategies, competition and consumer behavior. It not only helps in formulating strategies suitable for market intervention but also guides in perspective planning by analyzing formation for future projections. Marketing research is [...]
In this article we will discuss about marketing research of products & services! Learn about:- 1. Definition of Marketing Research 2. Scope of Marketing Research 3. Features 4. Objectives 5. Functions 6. Importance 7. Types 8. Process 9. Areas 10. Activities 11. Suppliers 12. Instruments 13. Organising Research Function 14. Classification Research Tasks (Problems) 15. Benefits 16. Limitation 17. Ethical [...]