Archive | Brand Management

Brand Extension

Learn about: 1. Introduction to Brand Extension 2. Meaning of Brand Extension 3. Types 4. Approaches 5. Hierarchy 6. Bases 7. Strategic Framework 8. Factors Influencing 9. Why Companies opt Brand Extension 10. Advantages, Disadvantages and Future 11. Guidelines. Brand Extension: Introduction, Meaning, Types, Examples, Advantages, Disadvantages, Approaches, Factors, Guidelines and More… Brand Extension – Introduction Brand extension is a [...]

By |2020-10-23T11:54:41+05:30October 23, 2020|Brand Management|Comments Off on Brand Extension
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What is Brand Management # Meaning, Objectives, Concepts, Strategies, Challenges and Advantages

The brand management consists of tangible and intangible elements. The tangible elements include product, price, packaging, style etc. The intangible elements include the consumer experience, customer relationship etc. Brand management plays a vital role in modern society. Learn about:- 1. Meaning of Brand Management 2. Objectives of Brand Management 3. Characteristic/Features 4. Vital Concepts 5. Types of Branding 6. Role [...]

By |2020-05-05T17:18:38+05:30May 5, 2020|Brand Management|Comments Off on What is Brand Management # Meaning, Objectives, Concepts, Strategies, Challenges and Advantages
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