Everything you need to know about what is direct marketing. Direct marketing has spread in recent years. All kinds of organizations use direct marketing. Its growing popularity in consumer marketing is largely a response to the 'demassification' of mass markets, which has resulted in an ever greater number of fragmented market segments with highly individualized needs. Direct marketing allows sellers [...]
Everything you need to know about marketing information system. A well-designed marketing information system (MIS) begins and ends with the user. The MIS first assesses information needs by interviewing the marketing managers and surveying their decision environment to determine what information is needed. The MIS next develops information and helps managers to use it more effectively. Finally, the MIS distributes [...]
Everything you need to know about marketing channels. Marketing channels are the ways that goods and services are made available for use by the consumers. All goods go through channels of distribution, and marketing depends on the way goods are distributed. The route that the product takes on its way from production to the consumer is important because a marketer [...]