Everything you need to know about the approaches to the study of marketing. Marketing is inherently multidimensional. As such, it is practised and studied from many distinct points of view, with varying means and toward different ends. Perhaps inevitably, a variety of definitions of marketing have emerged and evolved. "Marketing is a social and managerial process by which individuals and [...]
Everything you need to know about branding. Branding is not a new concept. It has been around for centuries as a means to distinguish the goods of one producer from those of another. Although primarily used for the purpose of distinguishing, branding today has evolved as a tool that helps the marketer in more ways than one. Brands today play [...]
Everything you need to know about the elements of marketing planning. Marketing planning involves setting of objectives and making plans for how these objectives can be achieved. Marketing planning involves deciding the policies, strategies, procedures, programmes, schedules and budget. Marketing planning, like any planning, is basically simple in concept. In essence, it is a statement of objectives and the means [...]