Everything you need to know about product life cycle. Life cycle of a product is called Product Life Cycle (PLC). It is related to the different phases of a product i.e., since its birth to death. An adage 'Nothing is Permanent' is commonly applicable to all.When a product is newly introduced in the market, it should one day meet its [...]
Everything you need to know about market segmentation. Market segmentation represents an important recent advance in marketing thinking and strategy. In earlier years many business firms saw the key to profits to be in the development of a single brand that was mass produced, mass distributed, and mass communicated. This would lead to the lowest costs and prices and create [...]
Everything you need to know about sales management. Sales management is solely concerned with the direction and control of the sales force. It refers to the management of sales personnel, though sometimes, in a broader sense, it covers advertising, distribution, pricing and product designing, all elements of marketing management. It is related mainly to the management of the sales department [...]