Everything you need to know about green marketing. The term green marketing came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on "Ecological Marketing" in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled "Ecological Marketing". Thus green marketing incorporates a broad [...]
Everything you need to know about brand marketing. Branding means to create a new brand With the advent of packaging, brands originated in the 19th Century. But the idea of marking things, people or animals by burning identifying marks on them was an ancient practice. That's why the word "brand" is derived from the Old Norse brands which means 'to [...]
Everything you need to know about marketing channels. Marketing channels have a wide variety. They perform number of functions. Their scope of work or functions may vary in different nations. They act as an interface between the manufacturers and their customers. There is two-way transaction flow and there has to be a two-way communication. The key role of the marketing [...]