Everything you need to know about the nature and scope of marketing. What is all covered in marketing is considered as the scope or area of marketing. Marketing has a very wide scope it covers all the activities from conception of ideas to realization of profits. Marketing is pervasive in scope; any type of entity which is of value to [...]
Everything you need to know about the core concepts of Marketing. In the process of marketing concept or philosophies companies adopt different approaches in relation to marketing of their products and services. Some claim that they are customer oriented and others say they offer value to their customers. Still others say that they treat their customers as kings. The concept [...]
Everything you need to know about the importance and significance of marketing. Marketing is recognised as the most important or significant activity in our society. Marketing has achieved social importance because it is entrusted with the task of creation and delivery of standard of living to society. Marketing studies continuously consumer demand which is varied and dynamic. Marketing is the [...]