Some of the most essential and effective concepts of marketing are as follows: 1. Distinct Marketing Concepts 2. Exchange Orientation 3. Product Orientation 4. Sales Orientation 5. Production Orientation 6. Marketing Concept 7. Holistic Marketing Concept 8. Examples of Marketing Concept by Philip Kotler 9. Societal Marketing Concept 10. Modern Marketing Concepts. Marketing Concepts used in Marketing Management (includes concept [...]
Everything you need to know about the factors affecting pricing decisions. This article will further help you to learn about: 1. Factors Affecting Pricing Decisions in Marketing Management 2. Internal Factors Affecting Pricing Decisions 3. Factors Influencing Price Determination 4. Examples of Factors Affecting Pricing Decisions. Factors Influencing Price Decisions and Determination in Business: Internal Factors, External Factors, Impact and [...]
Everything you need to know about the process of New Product Development (with 7,8 Stages, Steps and Examples). Process of New Product Development: Stages, Steps and Examples Process of New Product Development (7 Stages) In marketing parlance, 'new product' has six definitions that are commonly used (in addition to BAH and Roberson's classification schemes). They are as follows: New to [...]