Communication implies the process of transmitting a message to the receiver in order to obtain a response. The communication process consists of all of the elements that go into the creation, transmission, reception, and interpretation of meaning from one party to another. The communication process is a part of any advertising or marketing program. When the marketer wants to communicate [...]
Evolution of marketing means slow and gradual development of marketing over the years. The fact that marketing is virtually everywhere in today's free-market economies is a dramatic change from a few decades ago. Marketing emerged as a discrete discipline in the early 1900s, but it didn't affect most companies right away. Many businesses went through distinct phases on their way [...]
"Brand positioning is a part of brand identity and value proposition that is to be actively communicated to the target audience, and that demonstrate an advantage over competing brands." Brand positioning can be defined as an activity of creating a brand offer in such a manner that it occupies a distinctive place and value in the target customer's mind. Brand [...]