"Brand positioning is a part of brand identity and value proposition that is to be actively communicated to the target audience, and that demonstrate an advantage over competing brands." Brand positioning can be defined as an activity of creating a brand offer in such a manner that it occupies a distinctive place and value in the target customer's mind. Brand [...]
The term market appears to have its origin from the Latin word 'Marcatus', which means a place where business is conducted, buyers and sellers come together to facilitate exchange and by means of which the prices of goods tend to be equalized easily and quickly. "Market is a group of sellers and buyers who are willing to exchange goods and/or [...]
A sales training programme solves, the immediate problems of the organization, whereas development is concerned with the long-term perspective of an employee's growth and success in the organization. While training builds job-related meaning for the salesperson, development brings organization-related meaning. Sales training programme is a programme which is developed in order to work towards achieving the set goals. It helps [...]