"Brand positioning is a part of brand identity and value proposition that is to be actively communicated to the target audience, and that demonstrate an advantage over competing brands." Brand positioning can be defined as an activity of creating a brand offer in such a manner that it occupies a distinctive place and value in the target customer's mind. Brand [...]
A salesman is an ambassador of his company to the external world. He leaves a lasting impression on those with whom he interacts and form an opinion about the company from his behaviour. A salesman is out in the field, with no direct or little direct supervision, whereas other employees have to work under close supervision. A salesman needs human [...]
The term market appears to have its origin from the Latin word 'Marcatus', which means a place where business is conducted, buyers and sellers come together to facilitate exchange and by means of which the prices of goods tend to be equalized easily and quickly. "Market is a group of sellers and buyers who are willing to exchange goods and/or [...]