A salesman is an ambassador of his company to the external world. He leaves a lasting impression on those with whom he interacts and form an opinion about the company from his behaviour. A salesman is out in the field, with no direct or little direct supervision, whereas other employees have to work under close supervision. A salesman needs human [...]
The brand management consists of tangible and intangible elements. The tangible elements include product, price, packaging, style etc. The intangible elements include the consumer experience, customer relationship etc. Brand management plays a vital role in modern society. Learn about:- 1. Meaning of Brand Management 2. Objectives of Brand Management 3. Characteristic/Features 4. Vital Concepts 5. Types of Branding 6. Role [...]
The term ‘prospecting’ relates to locating and qualifying new customers. Prospecting is necessary because - i. Finding customers is a business compulsion for a new and existing product, ii. There is a decline in the existing customer base as customers are taken away by competitors, and iii. It helps in strengthening the existing customer base. Learn about:- 1. Meaning of [...]