Market segmentation can be defined as a technique of dividing different countries into homogeneous groups. The rationale behind the concept of market segmentation is based on the fact that the global market cannot be served on the basis of single set of policies. The international market segmentation has its own usefulness. The strengths of international market segmentations lies in better [...]
The types of pricing strategies can be studied under the following heads: 1. Cost-Oriented Pricing Strategies 2. Demand-Oriented Pricing Strategies 3. Competition-Oriented Pricing Strategies 4. Other Pricing Strategies. The various strategies that can be used to determine the price of the product are:- 1. Premium Pricing 2. Penetration Pricing 3. Economy Pricing 4. Price Skimming 5. Psychological Pricing 6. Product [...]
Brand Personality is the ultimate step towards the brand connect with the consumer. Brand Personality adds a dimension to enhance the visual communication for a brand. The consumer while making the purchase decision looks at how the brand fits into their personality. Brand personality is an outcome of brand identity and brand image, which helps us associate attributes of the [...]