When we start thinking of communication mix elements, we come across many and the list keeps increasing with new and new communication channels developed by marketing managers to bring an element of uniqueness and innovation. Some of the elements of marketing communication mix are: 1. Advertising 2. Publicity 3. Personal Selling 4. Sales Promotion 5. Public Relations 6. Direct Marketing [...]
The International marketing management requires the ability to look across a broad cross section of marketing situations, on to develop professional skills and to understand their differences as well as commonalities. It is aimed to identify appropriate marketing strategies in each instance. The exposure among different marketers regarding the marketing problems and strategies in different types of industries is still [...]
International Marketing environment refers to the controllable and uncontrollable forces that influence upon the marketing decision making of a firm globally. International Marketing environment is comprised of those components which shape policies, programmes and strategies of an international marketer. An international firm must resort to systematic study of international marketing environment to collect the inputs of marketing decision making. To [...]