Global Marketing is the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community. Proper global marketing has the ability to catapult a company to the next level. As per Prof M.V. Kulkarni "Global marketing involves identifying needs, wants and demand of global customers and making the products/services available [...]
The new product has to be developed by the companies with great care. It is necessary to understand the need of the consumers, competitive threats, availability of post-sales services and cost of marketing of the product. However, in the contemporary era of competition a new product development is essential for the companies to make continuous efforts to develop a new [...]
The marketing planning process involves both the development of objectives and specifications for how they will be accomplished. The marketing planning process has evolved to provide a framework for all four of these activities. For small organisations this is a straightforward process involving well established stages and, if required, the production of a document, 'The Marketing Plan'. Often this can [...]