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Marketing Strategies of a Firm: Top 4 Types | Management

According to AI Ries and Tack Trout, the marketing strategies of a firm are basically of four types. The types are:- 1. Offensive Strategy 2. Defensive Strategy 3. Flanking Strategy 4. Guerrilla Strategy. Type # 1. Offensive Strategy: This strategy of marketing is pursued by the firms which are leaders in the market. The leading firms are usually possessed of [...]

By |2017-03-04T15:07:50+05:30March 4, 2017|Strategy|Comments Off on Marketing Strategies of a Firm: Top 4 Types | Management
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Marketing Stra­tegy of a Business | Strategy | Marketing Management

In this article we will discuss about the meaning and components of marketing strategy of a business. Meaning of Marketing Strategy: A modern business enterprise is faced with the problem of preserving its traditional role in a world affec­ted by recession and inflation and trials by the consumers, government and special interest groups. The primary challenge to business is how [...]

By |2017-03-04T15:07:45+05:30March 4, 2017|Strategy|Comments Off on Marketing Stra­tegy of a Business | Strategy | Marketing Management
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