This article throws light upon the five most common routes used for bringing products in the market. The routes are: 1. Manufacturer→ Consumer→ Channel 2. Manufacturer→ Retailer→ Ultimate Consumer 3. Manufacture→ Wholesaler→ Retailer→ Consumer 4. Manufacturer→ Agent→ Wholesaler→ Retailer→ Consumer 5. Manufacturer→ Wholesaler→ Consumer or User. Route # 1. Manufacturer→ Consumer→ Channel: (Direct Sale) There are three alternatives in direct [...]
Important components of physical distribution of products are: 1. Order Processing 2. Transportation 3. Warehousing 4. Inventory Control! Physical distribution is an important element of marketing mix; it involves physical handling and movement of goods from the place of production to the place of consumption. […]
Channels of Distribution of Products: Meaning, Functions, Factors and Types! The goods are produced at one place but the customers are scattered over a wide geographical area. Thus, it is very difficult for a producer to distribute his products all over the country. Therefore, he takes the help of some intermediaries to distribute his goods. For example, Maruti cars are [...]