Archive | Retail Marketing

Merchandise Planning: Components and Process | Retail Marketing

In this article we will discuss about:- 1. Meaning of Merchandise Planning 2. Components of Merchandise Planning 3. Process. Meaning of Merchandise Planning: Merchandising is defined as offering right kind of product at right place and in right price. A retailer has to plan to have in his store the product that is desired by the customer. Success of any [...]

By |2018-05-15T07:07:36+05:30May 15, 2018|Merchandise Planning|Comments Off on Merchandise Planning: Components and Process | Retail Marketing
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Retail Marketing: Introduction, Importance, Functions and Benefits

Contents: Introduction to Retail Marketing Concept and Definition of Retail Marketing Characteristics or Features of Retail Marketing Importance of Retail Marketing Functions of Retail Marketing Emergence of Organisation of Retailing Development of Retail Marketing in India Benefits of Retail Marketing 1. Introduction to Retail Marketing: Retailer is the person or institution who delivers goods to final consumer in the channel [...]

By |2018-05-15T07:07:36+05:30May 15, 2018|Retail Marketing|Comments Off on Retail Marketing: Introduction, Importance, Functions and Benefits
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